Dr. Thomas Hedegaard Rasmussen joined NAB 2017 as General Manager People Analytics, Insights & Experience. Thomas has previously been VP HR Data & Analytics at Shell, and held various HR roles at A.P. Moller-Maersk. He received his M.Sc. and Ph.D. in Psychology from the University of Aarhus, Denmark, where he was Alum of the year 2016, still does research for fun, e.g. his papers on HR Analytics in Organizational Dynamics co-authored with Dave Ulrich (2015) and in Journal of Organizational Effectiveness co-authored with Jorrit van der Togt (2017), and his main interest is bridging management science with practical application, showing the importance of people in value chains. Thomas believes that data and evidence should supplement business understanding, experience and intuition in decision making on people issues, and that this will enable businesses to deliver more value to customers, shareholders and employees.