Scott Rigby is the head of Digital Transformation Australia Pacific at Adobe Leads the digital transformation practice in Asia Pacific for Adobe. He has 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, insights, and cloud computing. Scott has advised a broad range of customers (>200 in Asia Pacific) and industries from finance through to retail, media, telecommunications, automotive and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines. He is skilled in helping organisations reimagine and transform their customer experience, employee engagement, business models, processes and operations, by understanding the opportunities and challenges that new technologies (automation, AI, robotics, IOT, etc.) can have on businesses, their culture, their customers and the world of work. Scott speaks regularly at Adobe and customer events about the intersection of technology and organisational change, and the resulting opportunities.